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Benefits

Create Email / Newsletter

Feature		Benefit
» Templates- We design custom templates for your brand- Easily import your own HTML - Choose from our pre programmed templates		» No technical, HTML or design skills required- Our editing software mirrors the functionality of Microsoft Office™ features- We offer full training for all our clients

» Easy to Edit- Easily insert your text, images, tables etc.- Edit content on one screen without the need to open multiple windows		» Save Time- Easy to edit templates, saves you time- Include all your information easily within the template

» Add links to content- Adding links to your content and measuring results, using our reporting		» Increase Website Traffic- Create a targeted campaign, based on link activity from previous campaigns

» Automatic Image Resizing- Circulator automatically resizes images to ensure they are proportionate to your template		» Image Useage- Remove the need for software or designers- Time and resource efficient

» Built-in SPAM and Spell Checker- Checks your content against SPAM filters- Automated spell checker		» Increase Delivery- Identify potential problems with spam filters in advance- Ensure precision

» Easily add ‘Alt Tags’ to your images- Simply click, edit and save		» Increased visibilty in SEO- Informs subscribers when images do not download automatically- SEO benefits when archived online

» Automatic Personalisation- Address your subscribers personally by inserting personalisation tags within your email		» Increase Interaction Rates- Personalising a message to each subscriber positively affects the interaction rates of a campaign

» Sharing Content- Easy to embed “Sharing Links” such as social media and “Forward to Friend”		» Extend the Reach of Email- Enable your subscribers to share your campaigns easily



» Insert Dynamic Content- Easy to insert dynamic text content into your emails, without having to create multiple versions of the same email.		» Send Personalised & Relevent Email Campaigns- The text will automatically change to match your recipient’s preference and profile, increasing engagement

» “Microsite” Page Management- Easily create, populate and link to “Microsite” Pages (sometimes called back or landing pages).		» Dedicated “Microsite” pages- Also called back or landing pages, there are proven to boost conversion and click through rates. No technical, web or design skills required.

» Paste from Microsoft - Easily paste content from Microsoft Applications		» Saves you time- Also carries across any formatting- Copy from Word, Excel and more

»Preview Email- Easily switch between preview and design view		» View your Email as it Progesses- Allows you to correct potential formatting issues before they arise.

» Integrated Help- Get integrated help within the content screen by simply clicking on a help icon.		» Easy to Use- A full and detailed explanation of each function will appear and help guide you through the process.

» “View in browser Link“ - Easily add ‘view in browser links’		» Subscribers View Email Campaign- Offering your subscribers the option to view the email via browser, ensuring they never miss your message

» Reuse existing content- Quickly create your newsletter by reusing the last newsletter issue as a starting point		» Saves Time- Use an exisisting email as a template to speed up the process

» YouTube Integration- Easily Integrate YouTube content into your campaigns		» Embed Video Content Easily- Use our “Microsites” to embed video. Just point, click and save

Manage Subscribers

Feature		Benefit
» Unlimited Groups- Host as many databases as you wish- Automatically manages duplicates and Unsubscribers		»Speed and Accuracy- Upload data easily and customise as you wish- No manual intervention needed to filter data



» Single or bulk import from spreadsheets & easily update details. Automatically import subscribers directly from your CRM system		» Saves you time and eliminates potential errors of manual input. Real time data uploading means that you always have a fresh list

» Your files don’t have to be in any particular layout as you can ‘field map’ within the application and include your own customisable fields, e.g. Age, Gender, CRM ID Job Title etc.		» Good quality customer data is the essential to successful profiling, segmentation and behavioural analysis. You can easily use Circulator to create personalised, highly relevant online marketing campaigns.

» Easily find a subscriber and compare subscriber groups		» No need to manually search and compare lists

» Custom data fields allow you store info that is specific to you		» Upload the ‘customer id’ or ‘company id’ from your CRM system to preserve the link between circulator and your CRM
» Automatic website signup – We give you the signup code to put on your website allowing people to subscribe directly into your Circulator account. They can also specify the type of info they want to receive from you.		» Allows you to grow and develop your contact database by using website sign-ups, without having to build or develop your own forms etc.

» Automatic bounce handling resends your email to bounced emails at regular intervals. Once an email has bounced 5 times it is marked as a hard bounce. You can either correct the email address or remove it.		» Clean data is key to maintaining your reputation with both recipients and ISPs and also ensures that we maximise our great deliverability rate. The automatic bounce handling saves you time whilst still leaving you in full control.

Send Email

Feature		Benefit
» Test-send your emails as many times as you need, before sending your live one. Your test sends don’t get recorded by the reporting module.		» In order to ensure you get the most from your email marketing campaigns, it’s essential to get your content, images and layout right before you send your email.

» Multipart delivery – Emails are sent in both HTML and a text format, so if your recipients are viewing on a mobile device or have HTML disabled, they get your message.		» Help maximise delivery rates and also ensures all your recipients will be able to read your email

» Scheduled Sending – Select a date and time to automatically send your email. Circulator will also send you back a confirmation email or sms message.		» Timing is everything! Ensure your campaigns are sent at the optimum time and date for best response even if your not in the office.

» Subject line split testing – Simultaneously test different subject lines. Circulator will analyse which one is performing best, and switch the rest of your email sends to that winning subject line.		» Choosing the Subject Lines is critical when trying to get people to open your email. This great functionality lets you test and maximise your open rates using the best performing subject line.

» Choose your sender profile – Send from your companydomain.com or our domain. You can also have different from names and ‘reply to addresses’ in your account.		» Enhances your brand and your delivery rates. Keeps your corporate transactional email seperate from your email markting emails.

» Maximum Delivery Rates – Our best of breed application servers & firewalls are Whitelisted to comply with best practice		» Reduces the chances of your emails getting blocked or marked as spam.

Measure Success

Feature		Benefit
» Clear tabular & graphical representations – Fully drillable, self service, real time reporting allows you to quickly and easily measure the success of your campaigns.		» Allows you to view your reporting data in the most appropriate format allowing you to quickly and easily export it for use in monthly reports, meetings etc.

» High level summary and detailed reporting of all aspects of your campaigns and subscriber behaviour allows you to compare reports from different all campaigns.		» Giving you the flexibility to drill down from a high level to a low level detailed report – Tells you what’s working and what’s not.

» Open rate reporting – Detailed breakdown of your open rates by date, time and number of times opened.		» Allows you to determine the best days and times to send your email marketing newsletters and campaigns.

» Links clicked – by link name and URL. See which links generated the most traffic to your web and micro site and which calls to action were most popular.		» Provides very valuable data and analysis for planning future content and calls to action. Allows you to profile your subscriber base and track their behaviour,likes and dislikes.

» Drill down to the individual subscriber level – Allows you to see all links clicked, forwards etc by an individual subscriber.		» You can get to know what your subscribers are actually interested in, hence turn them into warmer leads and sales conversions.

» Forwards and ‘Send to Friend’ Reporting – See who forwarded your email to their friends and colleagues.		» Allows you to see who is advocating on your behalf ? or passing on your info to your competitors.

» Bounces and Unsubscribes – Report at contact level on individuals who have hard bounced or unsubscribe.		» Export bounce and unsubscribe data to keep your crm system or other databases clean.

» Easy export of your reporting data – Subdivide and export your reporting data as often as you want.		» Easily upload into your CRM, sales databases, pass on to your sales team or include in your monthly marketing reports and presentations.

» Social networking Reporting – Track how many times your email has been posted on social networking sites such as Facebook and LinkedIn.		» Track the viral effect and see if your message is actually relevant to your subscribers.

» Google Analytics integration – Circulator can automatically integrate with your Google Analytics Account by adding tracking code to your email links.		» Allows you to track what happened after the subscriber clicked through to your site. Even better if your selling online as you can actually track revenue generated from your email marketing campaigns.