Our Unique Approach

Prior to working with Circulator, 70% of our customer base had been using some form of email marketing platform, but felt that they were not achieving the desired results. Our approach is focused on impacting our customer’s key business drivers, synching email campaigns to the customer life cycle and ensuring that every possible measure is taken to ensure success.

We have outlined the “Circulator Approach”below, which is our main point of difference. We work with our customers to ensure that they are getting the best results from their Email Marketing campaigns.

Our in house production team will design a customised email, matched to your needs and branding. Comprehensive testing ensuring that the emails render correctly in various email providers and on smartphones, is carried out by our team to ensure that it capitalises on the best of email marketing practices and captures your audience’s attention.

Increase your Database

When we meet with potential clients, lack of data is often cited as a prohibiting factor in using Email Marketing. We can reassure you that many organisations have a lot more data than they realise and we work with our clients to build, increase and improve their in house lists.  We advise our clients on database growth, and provide data collection methods, such as a website sign up and Facebook module, where potential and existing customers can enter their data.

Email Marketing is most effective when relevant. In order to increase relevancy, database segmentation is advised.   We will work with you to implement segmentation as effectively as possible, regardless of the vertical you are in.

Split Testing

Circulator does not rely on industry averages, but tests your database to ensure that the strategy employed is producing results.  Depending on the parameters necessary, our team will split test your database and make recommendations based on the results.  We provide frequent spilt testing and use the reporting data within your account to make recommendations that will positivly impact your next campaign.

 

 

Plan

We recognise that there are many different target markets, in which our clients operate, so we have designed a number of frameworks which will suit your needs, regardless of industry or target client.  We work with all our clients to develop a comprehensive plan that will achieve the desired results , regardless of the area in which they work.  Each client has the option of working to their own Email Marketing plan, or can take advantage of our advisory services.  These include our production and marketing teams, who will work closely with clients for the first three months developing an optimised strategy.

After the initial three month period, the assistance will be scaled back in order to facilitate more independent  Email Marketing, however our staff are available for any further needs you may have. We work alongside our clients throughout the year, catering to the different needs of each.  For some, it might be assistance with imagery, a subject line or content but for others, they may need assistance from start to finish.

Send First Email

“First Impressions are Important” and an Email Marketing campaign is no different.  We work with you to ensure your first email is sent at the optimal time, with the most effective design and content.  Small changes can make a big difference. A recent first campaign for a UK based financial services company achieved a 200% increase in interaction rates. They put this down to our unique approach.

 

Review and Improve

First Campaign Review

We review the results of a client’s first send with them. This will enable us to offer further training on the platform, explain in detail the meaning of each result and work with the client on the next campaign, taking learning from the first one.

We guide our customers through the various issues around mass email engagement and focus them on the key drivers and variables that increase the effectivness.