Commercial Focus

Understanding your Business

We integrate Email Marketing with your business objectives.  We look at your business as a whole, and incorporate email marketing into your existing strategy, blending the traditional and digital together.  Combining the various mediums ensures your message reaches your customer more effectively.

Customer Lifecycle and Email Marketing

Mapping a customer lifecycle is the process of tracking a customer’s journey at each step of their interaction with your brand.
Once this process is complete, we can then help you to identify reoccurring failures in the systems and build an email marketing strategy around this – whether it’s a post purchase email or a membership renewal campaign.  Offering the cheapest prices does not entitle you to the automatic loyalty of your customers in a competitive market, especially for a brand that lacks any core values of business / customer care.

Drive Sales

By building in a range of email campaigns, your organisation will see a significant lift in customer satisfaction, referrals and sales.

This might include a personalised, automated trigger campaign that reaches out to the customer and communicates effectively. Creating a campaign based on the behaviour of your customer, makes them feel that you are listening and the message will be relevant. This all goes to creating brand ambassadors or advocates, who will share your message with their peers.

Online consumers care more about genuine recommendations from their followers and friends than relying on the age old media spin that brands produce.  Your agency or public relations company, is no longer the only one creating content relating to your brand. The majority of brand “touch points” are now created by customers and employees, so it’s more vital than ever to communicate and care for your customers.  Let us help you do it effectively…