Step 4 - Measure Success
Circulator's Reporting Interface is made up of 10 separate reports allowing you to track every angle of your campaign and see how your
subscribers have interacted. This detailed real time reporting allows you to measure at three main levels:
- 1. Campaign - allows you to see the following totals in real time for each newsletter sent: Sent, Opens, Unique Opens, Links
Clicked, Unsubscribed and Bounced.
- 2. Product and Service - see which products and service offerings your subscribers are most and least interested in.
- 3. Subscriber - track the behavior of your subscribers over time to determine which of your products and services they are
interested in. This becomes very valuable sales data.
- All of the reporting is fully drillable, data selectable and exportable to excel.
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