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If you’re wondering about the benefits of email marketing in today's ever-changing online environment consider the following:
- According to research conducted by the Direct Marketing Association, email marketing is predicted to generate an ROI of €45.65 for every Euro spent on it in 2008. As such, it outperformed all the other direct marketing channels examined, such as printed brochures.
- Marketers responding to a July 2007 global survey by McKinsey put email second only to paid keywords in terms of online marketing efficiency.
- In another December 2007 survey of over 2000 marketers by Datran Media, 80% of respondents "indicated email marketing was the strongest performing media buy ahead of search and display." 55% expected "ROI from email to be higher than any other channel".
- A July 2007 survey of over 3,000 marketers involved in search marketing by MarketingSherpa saw "email marketing to a house list" garner the most votes as the strongest marketing tactic. And it gained more votes than any other tactic for "good ROI".
- A 2007 survey of over 1,000 advertisers by Outsell Inc. put email as the second-most effective online marketing tool after the company's own website.
- In a March 2007 survey of hotel marketers by Hospitality eBusiness Strategies, 58.7% cited email marketing as one of the Internet marketing formats that generate the best results and highest ROI.
- In a March 2007 column, usability guru Jakob Nielsen listed an email newsletter as "probably the single-highest ROI action you can take to improve your Internet presence."
