Every company we work with has different challenges. Here are just a few of the problems we’re solving right now.
Problems Solved
One size never fits all. Every company we work with has different business challenges. Here is how Circulator is delivering for these key clients…
eSERVICES, QUOTE RETARGETING & COST SAVING
Liberty Insurance has seen gains in customer experience, sales and efficiency since choosing Circulator.
Circulator has automated aspects of Liberty’s back office as well as online trigger points. Liberty are now communicating with their customers in real time based on website behaviour. Customer interactions with every email are fully tracked; with this knowledge Liberty can decide on the next best action to take with a particular customer.
Big improvements in the customer experience have had a spin-off effect in terms of long-term customer loyalty.
“We’ve developed a great working relationship with Circulator, who excel at delivering real-time professional services.”
Head Of Online, Liberty Insurance
FULLY MANAGED SERVICE DRIVING SALES THROUGH EMAIL
Toy retailer Smyths has doubled its email conversion rates since switching to Circulator. We worked with Smyths to optimise their entire email marketing process: from creating a new look and feel to overhauling data management, campaign planning and execution.
The results speak for themselves: email is now one of the company’s most effective marketing channels. Our Professional Services team takes care of all aspects of campaign planning, creation, testing and delivery, which lets the Smyths team focus on what they’re really good at – toys!
“Over the last two years we have become the fastest-growing toy retailer in the UK and Ireland and email has provided the momentum for that trajectory. Email marketing now generates more revenue for us than any other marketing channel.”
Marketing Manager, Smyths Toys
AUTOMATION, SEGMENTATION AND CAMPAIGN MANAGMENT
Email is central to the success of eumom, a parenting website with over 300,000 members. Circulator has helped euMom increase the impact of its email campaigns through advanced automation and scheduling.
Our custom integration allows more than 300 triggered emails to be sent daily, reflecting every stage in the infant lifecycle. The solution means that every eumom member receives the right message at exactly the right time in their child’s development.
On a day-to-day basis we manage every email campaign, which allows the eumom team to focus on growing other parts of the business.
“We turned to Circulator after trying several other providers. It’s not just the technology, it’s the support. They are with you all the way.”
Head of Community Strategy
TURNING TRANSACTIONAL EMAILS INTO EXPERIENCE ENHANCERS
Parcel Motel is solving the problem of online shopping deliveries through its national network of collection points. We’ve helped Parcel Motel design communication flows that keep customers informed throughout the process – dramatically reducing customer service costs.
Through deep integration with Parcel Motel’s logistics systems, we’ve turned transactional emails into experience enhancers. For example, customers get emailed a photo of their package the moment it hits the Parcel Motel depot. It’s one of several smart ideas that are driving down support queries while improving the customer experience.
“Reliable email delivery is critical to our business. But we wanted a provider who also shares our appetite for smart innovation. That’s exactly what we’ve got with Circulator.”
General Manager
72% INCREASE IN CONVERSIONS, 32% REDUCTION IN RUNNING COSTS
Online insurance broker GetCover.ie has woven Circulator’s email solution through every part of the business – with exceptional results.
Since working with Circulator, conversion rates for GetCover’s quotation emails have increased by 72%. Automated emails now account for more than a quarter of total revenue. Beyond sales, Circulator has helped cut costs on the backend too. Through automation of administrative tasks, GetCover.ie has minimised paper and telephone charges, leading to an reduction of 32% in operating costs.
“Circulator’s technology and services have been core to our business, from quote conversion right through to customer retention. They’ve become a vital supplier and a trusted partner.”
Director
AUTOMATED LIFECYCLE MARKETING
Circulator has worked with Mothercare to develop a solution that triggers targeted emails depending on where the recipient is in the customer lifecycle.
We worked closely with the Mothercare team to mine data from various sources and create an in-depth view of customers and their preferences. We also customised the data to fit with Mothercare’s business rules. Since implementing lifecycle automation, Mothercare has seen a lift in user engagement and incremental sales.
“With help from Circulator, we’ve been able to generate sales from our existing customer base that would otherwise have been lost. We’re delighted with the service.”
Commercial Director
Some of our other clients
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