Segmentation

Segmentation@2x
EMAIL SEGMENTATION

Segmentation increases conversion rates

Relevancy is key; Segmenting emails produces relevant and valuable messages that your recipients are more likely to engage with.

Personalisation delivers more relevant email marketing to subscribers based on their geographic location, interests, purchase history, and much more.

Database filtering, deep layer link labelling, behavioural retargeting, email categorisation, segmentation automation for email and sms

TRUSTED BY
Irish Health Life
Musgrave
SuperValu
Liberty Insurance
Centra
viaplay

Ensure your targeting is relevant

Send engaging campaigns to relevant customers by using the send filtering functionalities. This allows you to filter on any data field in your database. Easily send campaigns to customers in a specific location, based on source of sign up or where they are in their customer lifecycle.

Ensure your targeting is relevant
Knowing your customers interests

Know what interests your customers

Our powerful link labelling functionality makes it easy to add a deeper layer of behavioural profiling to your existing customer data which is based on their previous interaction behaviour, hence making your future messaging more relevant. Communications sent to labels reach open rates in excess of 55%.

+ 25 %
OPEN RATE
+ 10 %
CLICK RATE
+ 35 %
CONVERSION RATE
- 10 %
PRODUCTION COSTS

Automate how you react to your customers

Circulator’s Behavioural Retargeting allows you to automate targeted messages in response to specific actions; when a customer opens an email, when a customer does not convert or when a customer clicks on a link.

Automate how your react to your customers (1)
1516902158168

Aisling Toms, Retention & Onboarding Manager, SuperValu

"Circulator’s platform allows us to personalise communications based on consumer spend thresholds and behaviour which helps drive conversions and increase relevancy giving the customer a better experience.”
Improve your sending reputation

Improve your sending reputation

Sending one email to your entire list might be doing more damage than good which affects both engagement rates and your sending reputation. We will work with you to ensure you have a good email marketing segmentation strategy and avoid the spam folder.

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