Circulator clients typically achieve email delivery rates of 99% and higher.
That compares to a 97% delivery rate for leading self-service platforms.
Circulator offer best of breed email architecture and hardware for high performance delivery straight to the inbox. Advanced Mail Stream Processing, Granular Delivery, Multiple MTA Technology integrated with all mediums of email authentication and monitoring from: SPF, DKIM, DMARC, FBL’s and Real-Time Bounce Processing our hardware, software and deliverability engineers are monitoring your email campaigns 24×7
Circulators Engineers are constantly monitoring data that relate to your subscribers and email campaigns. Our Tech team are parsing and analysing bounce logs looking for subscriber complaints, SPAM Traps, inactive email addresses and any potential Blacklist Triggers. By staying on top of this you as a sender remain off blacklists, get higher Inbox Placement Rates (IBR) and ultimately get more emails in front of your customers.
83% of Email Delivery problems are as result of poor reputation. Sender reputation is the basis by which spam filters determine whether messages are delivered to your recipient’s inbox. Thankfully we have built up a great reputation with the main email providers over the years meaning that your emails get to the inbox.
Circulator use a custom built Bounce Processor along with PowerMTA built in Feedback Loop Processor that will identify in real time hard and soft bounces and will classify 20 different categories.
Hard Bounces are removed in real time ensuring continual list hygiene; soft bounces are quarantined in reporting for later analysis.
If there is one maintenance task that will ensure successful email deliverability it’s paying close attention to your bounce logs.
Before any email campaign is sent due diligence must prevail in order to ensure successful email delivery. But what is Seed Data? Seed Data allows Circulator insight into how your campaigns are treated and perceived at the receiving ISP.
Circulators Account Managers and Support Staff can pre send your Campaign to hundreds of ISP inbox’s.
Within a certain level of approximation Circulator Engineers and Account managers know if your email will hit the inbox or SPAM folder prior to sending.
A FBL is an agreement between the sender (Circulator) and the recipient (ISP).
If a subscriber complains about an email they received (marked as SPAM), Circulator will automatically unsubscribe the user from future email campaigns.
By unsubscribing users who complain, marketers reduce their overall complaint rate per IP or domain, ensuring that targeted mail is much more likely to reach subscribers who actually want to receive it.
Circulator is one of few ESP’s that can offer Real-Time SMTP, Email Gateway Reputation Monitoring. Our Sending IP’s are monitored 24×7 against over 400 known Blacklists if an IP is added to a list our engineers are notified immediately.
Technically Circulator’s systems can deliver 1 million emails in 45 minutes but from time to time major ISP’s postpose or slow down the speed of delivery. Our IT systems are intuitive to these requests and work in conjunction with the ISP’s to ensure emails from you are successfully delivered and you are never permanently blocked.
Whether you are sending Transactional Email or Marketing Email Circulator will have a bespoke configuration to suit your needs. With dedicated IP’s, Domain Name System Configuration and IP Pools and multiple MTA’s Circulator have more than enough solutions to ensure continued successful delivery to the inbox.
Circulator publishes an SPF record for all our sending IP’s and customers.
An SPF-protected domain is less attractive as a spoofed address, it is less likely to be blacklisted it protects reputation and ultimately result in higher inbox placement.
DKIM is a digital signature used by Circulator for all of our customers and sending domains. It adds another level of authentication on your email builds credibility and improves sending reputation getting emails to the inbox faster.
DMARC is a relatively new security framework for email senders and receivers that standardises how to directly check authenticity of email and the domain level, it provides greater insight to how your sending email is perceived at ISP’s