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operational_icon_white

Customer open rates are ranging
from 89% to over 100%

What is an Operational Email?

• An operational email is a way to communicate something that is crucial for customers — either past or current — to know.
• Another major difference for operational emails is that these messages can be delivered to customers who have opted out of marketing communications from you
• Operational emails should focus on helping your customers

Automate your operational communications for any situation

You can automate an infinite range of communications around processes such as purchase confirmation, payment confirmation, online registration, password confirmation and change, policy cancellation, renewals communication and cancellation notifications. Circulator lets you drive down your cost to serve, while delivering a better and more timely customer experience that promotes better retention rates and a higher income stream.

Operational vs Marketing

Operational

System Changes
Shipping Info
Terms of Service
Order Confirmation
Legal Notifications
System Status
Credit Control
Account Notifications
Select
versus

Marketing

Product Updates
Sales
Product Releases
Surveys
Special Offers
Event Invites
Event Reminders
 Blog Release
Select

Define Goals and Objectives

We will work with you to set your communication objectives and goals. Decide how you want to communicate with your recipients based on behaviour or actions from each campaign. Once we have mapped out your automation journeys we will then create the required emails. We need to ensure we use relevant content and have clear CTAs to achieve the goals set for each individual email.

Campaign Set Up

Emails and Subscriber Groups are marked as “Transactional” in our platform. Once the production of all campaigns is complete we will set up the initial base campaign. The base campaign will go to a specific set of people, either using our API calls or selecting a specific subscriber group already in your Circulator account.

Configure Sending Rules

Define when your emails go out. We can trigger messages to send in real time, hourly, daily, only on weekdays, or based on other criteria such as opens, non-opens, clicks etc. Plus, we can set time delays between emails in a series. E.g. for this campaign illustrated above we used the wait functionality to set up automation based on how the recipients were interacting with emails. Our API Calls allow for real time operational sends or scheduled batch sends.

See The Results in Real-Time

Email automation allows you to send more targeted and relevant content to your recipients. Because this is based on logic specific to your business and your recipient, it means that the messaging is much more relevant. We are seeing average interaction rates being four times higher than standard email marketing results. Higher interaction and higher engagement leads to higher conversion / revenue. Our automation dashboard allows you to track all aspects of your automation in an easy to use real-time reporting dashboard.

Operational Emails

Cart Remarketing

Discover what Circulator can do for your business

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Solution Design
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Sending Module
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  • Our Approach
  • Services
  • Platform
  • Client Solutions
  • About
Circulator