We will work with you to set your communication objectives and goals. Decide how you want to communicate with your recipients based on behaviour or actions from each campaign. Once we have mapped out your automation journeys we will then create the required emails. We need to ensure we use relevant content and have clear CTAs to achieve the goals set for each individual email.

Emails and Subscriber Groups are marked as “Transactional” in our platform. Once the production of all campaigns is complete we will set up the initial base campaign. The base campaign will go to a specific set of people, either using our API calls or selecting a specific subscriber group already in your Circulator account.

Define when your emails go out. We can trigger messages to send in real time, hourly, daily, only on weekdays, or based on other criteria such as opens, non-opens, clicks etc. Plus, we can set time delays between emails in a series. E.g. for this campaign illustrated above we used the wait functionality to set up automation based on how the recipients were interacting with emails. Our API Calls allow for real time operational sends or scheduled batch sends.