Our Approach – Circulator

Why choose us?

There are many email platform providers. But Circulator’s success has been built on collaborating closely with our clients to deliver exceptional results.

Why choose us?

There are no shortage of email platform providers to choose from. But a few important differences set us apart.

You know your business, we know email

The best results happen when we combine your expertise with ours. That’s why we follow a highly collaborative process
from start to finish.

1. Requirements analysis

We start with an on-site visit to gain a deep understanding of your company and the problems to be solved. To ensure that our solution makes sense for the whole business, we talk to every department that is impacted by email.

We analyse your current email scenario, business processes and the customer lifecycle to identify opportunities – from quick wins to bigger initiatives.

REQUIREMENT ANALYSIS

2. Solution design

Circulator will work with you to create your Solution Design. This work includes creating a functional specification, developing the solution architecture and design, preparing cost estimates and determining Project Schedules.

SOLUTION DESIGN

3. Implementation

Delivery of the solution starts with a detailed implementation plan. We conduct structured testing throughout implementation to avoid bottlenecks in the final stages of the project. Our QA process involves unit, system and device testing across all major browsers and platforms.

IMPLEMENTATION & DELIVERY

4. Continuous improvement

Implementing the Circulator platform is just the first step in a process of ongoing improvement. We conduct reviews after the first send and on a quarterly basis to see what’s working, and what can be done better. Face-to-face meetings, workshops and training are all part of the service we provide to help you grow your results.

CONTINUOUS IMPROVEMENT

From "spray and pray" to email excellence

You need to walk before you can run. That’s why we follow a phased approach that brings clients along the email maturity curve in a way that’s manageable.

How Circulator ensures successful delivery

Project Management

Our experienced project managers and rigorous process underpin the success of our integration projects. Our delivery team lead will work with your project manager to create a single plan for the duration of the project. Together, we’ll establish communication protocols, checkpoints, roles and expectations. We use weekly projects meetings to track progress and manage potential risks.

PROJECT MANAGEMENT

Professional Services

Whether it’s strategy or data, creative or technical, Circulator is here to help. Email can be complex. We understand the importance of expert guidance to our customers. A dedicated account manager will be your single point of contact, backed up by our technical support team and our full-service creative studio.

PROFESSIONAL SERVICES

Circulator are a fully focused email company who bring a huge amount of specific knowledge to the table – they also keep us up to date with the ever-changing trends in the Email space.

Paul O' Shea

Head Of Online, Liberty Insurance

Circulator’s technology and services have been core to our business, from quote conversion right through to customer retention. They’ve become a vital supplier and a trusted partner.

Brian Pilkington

Director, getcover

With help from Circulator, we’ve been able to generate sales from our existing customer base that would otherwise have been lost. We’re delighted with the service.

Ben Ward

Commercial Director, Mothercare

Discover what Circulator can do for your business

BOOK A FREE CONSULTATION