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Over 95% of Online Premium Revenue is lost due to quote abandonment. Can you afford to lose that much business?

What is QuoteConvert?

It is a real-time quote recovery solution designed to automate and streamline the process of customer retargeting.

What does it do?

It allows insurers to recover lost revenue from abandoned online quotes, and has been developed specifically for the direct insurer online purchasing channel.

Why QuoteConvert?

It delivers measurable business value in the form of cost savings and revenue generation. Customers are provided with a direct CTA to purchase.

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Quote Abandonment

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Quote Re-Target Interaction

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Convert to Policy

What’s so different about QuoteConvert?

Circulator’s Quote Retargeting Technology has been specifically developed for the insurance industry, and draws on our experience of dealing with some of the world’s most respected insurance brands. QuoteConvert is designed to reduce your abandonment rates whilst increasing your premium and your customer’s overall experience.

How it Works

A visitor to your website initiates the quote process but, for whatever reason, drops off without taking out a policy.

Real Time

The visitor’s data is captured in real-time as they progress through the quote process.

Your Business Rules

Based on a set of behavioural rules specified by your business, a quote abandonment template is populated with the prospect’s personal information and un-purchased quote details.

Convert into Customers

The email is sent automatically to the prospect with a direct link to return them to their drop-off point in the purchasing cycle, ready to convert into a paying customer.

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Research

Less than 50% of UK insurance websites currently issue an initial quote email.

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Retargeting

While only 4% follow up with any type of automated quote retarget. Some good, some bad.

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Results

We have customers generating a net ROI of over 600% from Circulator QuoteConvert.

Integrate with your quote engine

Our Quote Engine Integration technology uses a simple JavaScript code snippet to seamlessly connect directly to your quote engine. Having established the business logic and necessary data fields, we capture the data in real-time and store it in the appropriate format. We take care of the entire integration process on your behalf, leaving you with a solution that simply works from day one.

Circulator Retargeting Interface

Our retargeting interface allows you to easily design and implement your campaigns. Simply select the content, sender profile and subject line etc., and then specify the behavioural rules around data capture and required dispatch intervals. Next, you can schedule an automated follow up depending on each individual’s behaviour (e.g. people who opened but didn’t click Vs. people who converted).

Automated Email Dispatch

Once everything has been set up, the emails automatically go out. Our production team will ensure that you have the most effective retarget rules from a conversion perspective. Using our split testing functionality, you can run a test campaigns to determine the most effective set of variables. Generally, dispatch intervals of 20 → 60 minutes are the most effective with insurance-related quote retargeting.

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See the results in real time

Our real-time Reporting and Analytics interface provides a clear breakdown of all aspects of your campaigns in an easy-to-use dashboard environment. The Conversion shows the relationship between total quotes, abandoned quotes, re-targets, interactions and more importantly, conversions! This data is represented both graphically and in a tabular fashion. This is all represented as both financial/revenue data and actual volumes of Quotes Sent, Opens, Conversions etc.

Quote Convert

Broker Connect

Lifecycle Connect

Quote Convert

Discover what Circulator can do for your business

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