Circulator’s Quote Retargeting Technology has been specifically developed for the insurance industry, and draws on our experience of dealing with some of the world’s most respected insurance brands. QuoteConvert is designed to reduce your abandonment rates whilst increasing your premium and your customer’s overall experience.

Our Quote Engine Integration technology uses a simple JavaScript code snippet to seamlessly connect directly to your quote engine. Having established the business logic and necessary data fields, we capture the data in real-time and store it in the appropriate format. We take care of the entire integration process on your behalf, leaving you with a solution that simply works from day one.

Our retargeting interface allows you to easily design and implement your campaigns. Simply select the content, sender profile and subject line etc., and then specify the behavioural rules around data capture and required dispatch intervals. Next, you can schedule an automated follow up depending on each individual’s behaviour (e.g. people who opened but didn’t click Vs. people who converted).

Once everything has been set up, the emails automatically go out. Our production team will ensure that you have the most effective retarget rules from a conversion perspective. Using our split testing functionality, you can run a test campaigns to determine the most effective set of variables. Generally, dispatch intervals of 20 → 60 minutes are the most effective with insurance-related quote retargeting.

Our real-time Reporting and Analytics interface provides a clear breakdown of all aspects of your campaigns in an easy-to-use dashboard environment. The Conversion shows the relationship between total quotes, abandoned quotes, re-targets, interactions and more importantly, conversions! This data is represented both graphically and in a tabular fashion. This is all represented as both financial/revenue data and actual volumes of Quotes Sent, Opens, Conversions etc.